THE brewers Marston's are launching a marketing campaign poking fun at Australians ahead of this summer's Ashes series. ‘England has history, Australia has previous' is a slogan example.
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Another slogan highlights the enormous number of Australian bar workers in London, especially: ‘We're English - we brew beer. You're Australian - you serve it.' And another is aimed at the beach life: ‘We have beer in our blood, Australians have lemon juice in their hair.'
The campaign was created by DLKW to advertise a very good beer.